DNC Announces National Advertising Blitz
October 3, 2016
Ad campaign will focus on what's at stake for African-Americans, Hispanic Americans, and Asian-American and Pacific Islanders
WASHINGTON – The Democratic National Committee today announced the launch of a seven figure advertising blitz to engage and energize communities of color across the country in the final stretch of the campaign. The first radio ad going on air today, titled “Protecting the Progress,” features First Lady Michelle Obama and will run on nationally syndicated African-American radio programs. The ad will lay out what's at stake for voters in this election and encourage them to visit iwillvote.com to register to vote. The DNC will also run ads on radio, print and digital outlets popular with Hispanic and Asian-American and Pacific Islander communities, with additional communities to be announced in the days ahead.
“The future of our country is at stake in this election and minority voters will be critical to our success in November. We know how critical it is to reach voters where they are, and the DNC is determined to remind voters that the best way to protect the tremendous progress we’ve made under President Obama’s leadership is to elect Democrats across the country from the courthouse to the White House,” said DNC Interim Chair Donna Brazile.
Listen to the ad here
The DNC contracted Burrell Communications Group, an African-American owned communications firm, to produce “Protecting the Progress” and purchase the advertisements. “Protecting the Progress” will air on nationally syndicated urban radio programs, including “The Steve Harvey Show,” “The Tom Joyner Morning Show,” “Keep Hope Alive with Rev. Jesse Jackson,” “Keepin it Real with Rev. Al Sharpton,” and “The DL Hughley Show.”
In addition, the DNC contracted with MAP Wins, a Hispanic owned and operated media firm, to produce and purchase our advertisements on Hispanic radio and digital outlets. The first of these ads will begin airing this week on key Spanish language networks across the country including Univision, the Hispanic Radio Network, GLR Networks, and Latinos Unidos Online.
Additional details about the DNC's advertising campaign will be announced in the coming days.
About Burrell Communications Group
Burrell Communications Group is a full-service marketing communications company known for its unique creativity in harnessing the power of culture and connectivity to build brands. For over forty years, Burrell has excelled in helping clients like McDonald’s, Procter & Gamble, General Mills, Weight Watchers, Comcast, Coca-Cola, The Island of the Bahamas, Verizon, Toyota, and many others uncover compelling insights and human truths that provide the foundation for award-winning storytelling through advertising, content development, events, promotions, public relations and community outreach. Headquartered in the heart of Chicago and with a satellite office in Los Angeles, Burrell has a diverse staff of 120 passionate professionals dedicated to fresh thinking and problem solving.
About Message Audience and Presentation (MAP Wins)
MAP, based in Austin, Texas, is one of the leading Democratic Hispanic media firms in the country. Their clients have ranged from President Obama’s historic election in 2008, to the re-election of Majority Leader Harry Reid in Nevada in 2010, to the 2016 primary victory of Congressman Luis Gutierrez. MAP also works with a number of rising stars in the Democratic Party, including Catherine Cortez Masto, poised to be the first Latina in the US Senate, Santa Fe Mayor Javier Gonzales, and El Paso State Representative Cesar Blanco, currently serving as interim Director of the Latino Victory Project. Leaders in advocacy as well as electoral politics, MAP has partnered with groups includingFWD.us and SEIU on promoting immigration reform, Planned Parenthood Texas Votes on defending access to women’s health, and major state and national teachers’ unions promoting educational access and opportunities for the increasingly diverse student population of our public schools.