DNC Launches Ad Buy in California Celebrating AAPI Heritage Month
May 20, 2021
This week, at an earlier point than any previous election cycle, the Democratic National Committee launched a significant ad buy in AAPI outlets across California as part of a campaign to celebrate AAPI Heritage Month.
The new campaign underscores DNC Chair Jaime Harrison’s dedication to investing early in communities of color ahead of the 2022 midterm elections. The ads are translated into traditional Chinese, Korean, and Vietnamese and placed in more than 50 outlets in more than 25 states and territories. In California specifically, the ads will run in FilAm Star, Asian Journal, Weekend Balita, Philippine News LA, Philippine News SF, Nguoi Viet Daily News, Viet Bao Daily News LA, Vien Dong Daily News, Viet Bao Daily News SF, The Korea Daily San Francisco, The Korea Daily LA, The Korea Times SF, The Korea Times LA, Sing Tao Daily News, World Journal San Francisco, and World Journal Los Angeles.
“The AAPI community has made tremendous contributions to our nation and were an integral element of Democrats regaining control of the White House and U.S. Senate,” said DNC Deputy Executive Director Roger Lau. “The DNC knows in order to expand upon our success with AAPI voters in California we need to invest deeply and early. From the American Rescue Plan to passing the COVID-19 Hate Crimes Act, Democrats have made good on our promises and delivered for the AAPI community. These ads show that we’re not done delivering the help the AAPI community in California needs.”
An English version of the ad is below: