The DNC Playbook
Our Guide for State Parties and Coordinated Campaigns on Running Campaigns that Win in 2026 and Beyond.
The Playbook contains:
- Resources for every campaign department and any campaign staffer
- Case studies from innovations on campaigns in 2025
- Best practices to organize key constituencies
Campaign staff, here’s how to use use the Playbook:
- Are you working on an organizing program in a state? Check out the Organizing Re-Model section for inspiration for writing scripts, additional tactics to consider, and organizational structures.
- Are you deciding what organizing tools to use for your campaign? Check out the Technology Pilots section to view the findings from the DNC’s 2025 pilots, and see if any of those tools could be a good fit for your team.
- Are you strategizing on how to reach key constituencies in your district? Check out the Community Power Fellowship section to view best practices from local community organizers who have successfully organized diverse communities on the ground across the country.
- Are you curious about what innovations took place in 2025? Check out the Case Studies section to learn from innovative programs launched on campaigns last year.
A few reminders:
- No candidates, states, or campaigns are the same. The Playbook provides baseline principles, templates, and guides that can be adapted to organize on any race.
- Take from it what’s helpful. Throughout the Playbook we encourage states and campaigns to take ideas that are helpful, leave what doesn’t work, and to challenge our ideas.
- The Playbook is a living document. As we test and pilot strategies, we will update the Playbook to highlight what’s working and where we can pivot.
Submit your innovative ideas, case studies, or organizing tactics for consideration in a future version of the DNC Organizing and Political Playbook. We are looking for actionable, impactful work happening on the ground.