Today, the Democratic National Committee launched a Spanish language radio ad to hold Republicans accountable for the divisive, negative rhetoric we’ve seen them use toward the Latino community. The ad, which is part of a seven-figure national advertising blitz, exposes how Republican anti-immigrant and anti-Latino sentiment is dangerously spreading across the country, with our children paying the price.

“Democrats believe our diversity is our great strength. We welcome Americans of all backgrounds and ethnicities into our party, and we’re fighting to build an economy that works for all, not just those at the top. The contrast with the Republican Party couldn’t be more clear. We’ve seen a troubling rise in divisive and hateful rhetoric from Republicans up and down the ballot and Democrats are going to hold them accountable. Our children shouldn’t have to face hate in school because of baseless partisan political attacks on their heritage.” – DNC Hispanic Caucus Chair, Iris Martinez

 Listen to the ad here.

The DNC contracted with MAP Wins, a Hispanic owned and operated media firm, to produce and purchase our advertisements on Hispanic radio and digital outlets. The first of these ads will begin airing this week in over 700 radio stations, on key Spanish language networks across the country including Univision, the Hispanic Radio Network, GLR Networks, and Latinos Unidos Online.

About Message Audience and Presentation (MAP Wins)

MAP, based in Austin, Texas, is one of the leading Democratic Hispanic media firms in the country. Their clients have ranged from President Obama’s historic election in 2008, to the re-election of Majority Leader Harry Reid in Nevada in 2010, to the 2016 primary victory of Congressman Luis Gutierrez. MAP also works with a number of rising stars in the Democratic Party, including Catherine Cortez Masto, poised to be the first Latina in the US Senate, Santa Fe Mayor Javier Gonzales, and El Paso State Representative Cesar Blanco, currently serving as interim Director of the Latino Victory Project. Leaders in advocacy as well as electoral politics, MAP has partnered with groups including FWD.us and SEIU on promoting immigration reform, Planned Parenthood Texas Votes on defending access to women’s health, and major state and national teachers’ unions promoting educational access and opportunities for the increasingly diverse student population of our public schools.