Following Tuesday’s debate, where Vice President Harris clearly laid out the contrast in this election and her vision for a New Way Forward, the Democratic National Committee launched a new billboard campaign, reaching voters in the high-traffic areas of Times Square and the Las Vegas Strip to ask if they are “…Ready for It?” and direct them to IWillVote.com to enter their “Kamala era” and register to vote. 

Democrats are engaging voters on the issues that matter most and letting them know how they can make their voices heard in this election. As we approach the final sprint to November, the DNC reminds voters it’s almost time to Speak Now and chart a New Way Forward with Vice President Harris.

Take a look at some of the coverage highlights below: 

People: Taylor Swift-Inspired Billboards for Kamala Harris Appear in Times Square and Las Vegas: ‘…Ready for It?’

[Charna Flam, 9/13/24] 

“On Tuesday, Sept. 10, Swift, 34, officially endorsed Vice President Harris in the 2024 presidential race following the first debate between Harris and former president Donald Trump. Now, the Democratic National Committee is using the singer’s discography for witty campaign billboards that will be posted in New York City and Las Vegas, beginning on Friday, Sept. 13.

“The Times Square digital billboard includes the phrase ‘We’re in our Kamala era,’ a play on the title of Swift’s Eras Tour. It also features another image utilizing Swift’s hit song ‘…Ready for It,’ from her 2017 Reputation album, with the phrase ‘A New Way Forward… Ready for It?’

“The New York City ads will be placed 22 stories above the red steps in Times Square and feature a rotation of the two Swift-inspired images. (The placement of the NYC ads also seems to cheekily reference two of Swift’s hit songs ‘22’ and ‘Re’d from her 2012 album, Red.) 

“There are also two ads for Las Vegas billboards. One is a photo of Harris, 59, with the text, ‘We’re in our Kamala era,’ and another shows a picture of Trump, 78, that reads ‘Exhausted with this guy?’”

Hollywood Reporter: “In Our Kamala Era”: Taylor Swift Ads Launch After Her Endorsement

[Jackie Strause, 9/13/24]

“Taylor Swift is in her Kamala era.

“The superstar singer-songwriter’s key phrase took over digital billboards in New York’s Times Square and on the Las Vegas strip Friday in a marketing push from the Democratic National Committee, spurred on by her endorsement for Vice President Kamala Harris and running mate Tim Walz.

“‘As we drive the contrast between Vice President Harris’ New Way Forward and Donald Trump’s Project 2025 agenda, which would rip away reproductive rights and rig the economy against working families, we’re reminding voters that it is critical to speak now to dump Trump and enter our Kamala era by visiting IWillVote.com and doing their research on how, where and when to vote in this election,’ said DNC communications director Rosemary Boeglin in a statement to THR on Friday.”

Deadline: Democratic National Committee References Taylor Swift’s Kamala Harris Endorsement In Times Square, Las Vegas Ads

[Ted Johnson, 9/13/24]

“The Democratic National Committee is capitalizing on Taylor Swift‘s endorsement with a Times Square digital ad and Las Vegas strip billboards that make reference to the superstar.

The digital billboard in Times Square feature rotating images of Harris and the tagline, ‘We’re in our Kamala era!’ and ‘A New Way Forward…Ready For It?’ Those are references to Swift’s Eras tour and her song …Ready For It?

“The spots also direct viewers to IWillVote.com, just as Swift directed her fans to voter registration.

“The digital billboard is located 22 stories above the RED steps in Times Square.

“The Vegas billboards also reference the “‘Kamala era’ as well as a key moment from the debate, when Harris baited Donald Trump by noting that attendees to his rally left early because they were bored. ‘Exhausted by this guy?’ the billboard reads, with a picture of Trump.”

Variety: Dems Capitalize on Taylor Swift Support With Ad Touting ‘Kamala Era’

[Gene Maddaus, 9/13/24]

“The Democratic National Committee is paying for outdoor advertising with a message alluding to Swift’s tour: ‘We’re in our Kamala era!’

“The ad is slated to run on a digital display in Times Square in New York, and on billboards in Las Vegas. Nevada is a swing state where the Democratic Party thinks the connection to live entertainment — a major local industry — is especially powerful.

“Another ad in the same locations will say ‘A New Way Forward… Ready for It?’”

Rolling Stone: DNC Leans Into Taylor Swift’s Kamala Harris Endorsement With New Ads

[Jon Blistein, 9/13/24]

“One ad features a photo of Harris with the slogan, ‘We’re in our Kamala era’ (ostensibly a nod to the Eras Tour, though ‘in our [blank] era’ feels a bit more like a broad pop colloquialism at this point — but who’s counting). The other ad is certainly more overt, tacking on a Reputation reference to Kamala’s campaign slogan: ‘A New Way Forward… Ready for It?’

“Both ads are slated to appear on a digital display in Times Square in NYC, as well as billboards in Vegas. In a statement, DNC Communications Director Rosemary Boeglin said, ‘We’re reminding voters that it is critical to speak now to dump Trump and enter our Kamala era by visiting IWillVote.com and doing their research on how, where and when to vote in this election.’”

Billboard: Kamala Harris/Tim Walz ‘Ready For It’ and ‘Kamala Era’ Ads Go Up Following Taylor Swift Endorsement

[Gil Kaufman, 9/13/24]

“The Kamala Harris campaign has pivoted from its Brat Summer to a new Era. On Friday (Sept. 13) the Democratic National Committee unveiled a new digital billboard campaign in New York and Las Vegas that leans into Taylor Swift‘s endorsement of the presidential bid by the sitting Vice President and her VP pick, Minnesota Gov. Tim Walz.

“The ads from the DNC read ‘We’re In Our Kamala Era!’ in a nod to Swift’s billion-dollar Eras Tour, as well as ‘A New Way Forward… Ready For It?,’ a play on the song of the same name from the singer’s 2017 Reputation album. According to People, the Manhattan billboard is located 22 stories above the iconic red steps in Times Square — a seemingly Swift-esque Easter egg reference to Swift’s songs ‘22’ and ‘Red’ from 2012’s Red album.

“Meanwhile the ads on the Las Vegas strip feature a photo of Harris, 59, with the Eras reference, as well as another of Trump, 78, that asks, ‘Exhausted with this guy?’ While the New York ads are aimed at irritating Trump — who is known for putting his name on a number of buildings in New York — in his former home town, the choice of Sin City for the latter ad coincided with the twice-impeached former President’s planned rally in Vegas on Friday.”

The Hill: DNC nods to Taylor Swift in new ad campaign

[Lauren Irwin, 9/13/24]

“The Democratic National Committee (DNC) is capitalizing on superstar Taylor Swift’s recent endorsement of Vice President Harris by launching a new advertisement campaign.

“The ads will be placed in Times Square in New York City and on the Las Vegas Strip, asking voters if they are ‘Ready For It?’ in a nod to one of Swift’s songs. The ads will provide information on how and where to vote this November, the DNC said.

“The DNC said the Times Square ad will feature rotating images celebrating ‘our Kamala era’ and in Las Vegas the ads will contrast Harris with her GOP opponent, former President Trump.

“‘As we drive the contrast between Vice President Harris’ New Way Forward and Donald Trump’s Project 2025 agenda, which would rip away reproductive rights and rig the economy against working families, we’re reminding voters that it is critical to speak now to dump Trump and enter our Kamala era by visiting IWillVote.com and doing their research on how, where, and when to vote in this election,’ DNC Communications Director Rosemary Boeglin said in a statement.”

The Independent: DNC enters its ‘Kamala Era’ with new Taylor Swift-themed ads

[Inga Parkel, 9/13/24]

“On Friday (September 13), just days after the megastar, 34, announced she would be voting for Harris in the 2024 presidential election, the DNC displayed its new slogan – ‘A New Way Forward…. Ready for It?’ and ‘We’re In Our Kamala Era’ – across digital billboards in New York’s Times Square and the Las Vegas strip.”

NME: Kamala Harris campaign launch Taylor Swift-themed ads after endorsement

[Emma Wilkes, 9/13/24]

“The Democratic National Committee (DNC) launched billboards in New York City and Las Vegas today (September 13) reading ‘We’re in our Kamala era!’ and ‘A New Way Forward… Ready For It?’.

“In a statement, DNC communications director Rosemary Boeglin said [via The Week]: ‘As we drive the contrast between Vice President Harris’ New Way Forward and Donald Trump’s Project 2025 agenda, which would rip away reproductive rights and rig the economy against working families, we’re reminding voters that it is critical to speak now to dump Trump and enter our Kamala era.’”

NBC News: DNC launching Taylor Swift-themed ads

[Jane C. Timm and Megan Lebowitz, 9/13/24]

“The Democratic National Committee knows the influence of Taylor Swift ’all too well’ and is launching ads referring to her in Times Square and on the Las Vegas Strip. 

The ads refer to Swift with statements such as ‘We’re in our Kamala era!’ and ‘A new way forward … ready for it?’ They also urge voters to visit a website that helps them research where and how to vote.

“‘As we drive the contrast between Vice President Harris’ New Way Forward and Donald Trump’s Project 2025 agenda, which would rip away reproductive rights and rig the economy against working families, we’re reminding voters that it is critical to speak now to dump Trump and enter our Kamala era by visiting IWillVote.com and doing their research on how, where, and when to vote in this election,’ DNC spokesperson Rosemary Boeglin said in a statement.” 

Hindustan Times: Taylor Swift’s Dems support pushes ‘Kamala era’ ads to take over NYC, Las Vegas on the day of Trump’s upcoming rally

[Ashima Grover, 9/13/24]

“Making the most of Swift’s impactful stance as part of the zeitgeist of the 21st-century experience, the Democratic National Committee has whipped out new sharp-witted campaign ads that will go up in New York City and Las Vegas Friday, September 13, onwards.

“One of the Taylor Swift-inspired Kamala Harris ads plays with the artist’s record-smashing Eras Tour title. The Times Square billboard will reportedly flash the message: ‘We’re in Our Kamala Era!’ The digital billboard also includes another image that astutely uses the title of Swift’s 2017 ‘Reputation’ album’s hit track ‘…Ready for It.’ The phrase reads: ‘A New Way Forward… Ready For It?’”

The Week: DNC puts up Taylor Swift-inspired ads in Las Vegas, Times Square after singer endorses Kamala Harris

[The Week Staff, 9/13/24]

“Taylor Swift’s backing of Kamala Harris following the debate has sparked a surge in campaign efforts, with the Democratic National Committee (DNC) swiftly rolling out billboards and ads to boost her presidential campaign. 

“’We’re in our Kamala era,’ read the Times Square digital billboard. It also features Swift’s hit song ‘Ready for It’ from the ‘Reputation’ album in 2017, ‘A New Way Forward…Ready for it?’ 

“In one of the Las Vegas billboards, the text reads, ‘We’re in our Kamala era’ with another picture of Trump—which read, ’Exhausted with this guy?’” 

“In a statement, DNC communications director Rosemary Boeglin said, ’As we drive the contrast between Vice President Harris’ New Way Forward and Donald Trump’s Project 2025 agenda, which would rip away reproductive rights and rig the economy against working families, we’re reminding voters that it is critical to speak now to dump Trump and enter our Kamala era.’” 

KATV: Taylor Swift-inspired billboards for Kamala Harris pop up in NYC, Las Vegas

[​​Jessica A. Botelho, 9/13/24]

“Kamala Harris’ campaign appears to be making the most of Taylor Swift’s endorsement, as the the Democratic National Committee unveiled new Swift-inspired billboards in two U.S. states, including New York and Nevada.

“One advertisement includes a photo of Harris and the words, ’We’re in our Kamala era,’ a reference to Swift’s Eras Tour.

“Another ad shows a different image of Harris, along with the words, ‘A new way forward… Ready for It?’ This one is a nod to her hit song, ’Ready for It,’ which was on Swift’s Reputation album from 2017.”

Page Six: Kamala Harris campaign releases Taylor Swift-inspired ads after pop star’s endorsement: ‘Ready for it’

[Eileen Reslen, 9/14/24]

The Democratic National Committee released a billboard in New York City’s Time Square this week that features a photo of Harris, 59, over the phrase “We’re In Our Kamala Era,” according to People.

A second image again shows a close-up of the vice president and says underneath it, “A New Way Forward… Ready For It?,” referencing the Grammy winner’s hit 2017 song off her “Reputation” album.

Per the magazine, there are also two additional Swift-inspired billboards on the Las Vegas strip.