Ahead of Trump Visit, DNC Blankets Local AZ & NV Newspapers with Digital Ad Campaign Highlighting Trump’s Failed COVID Response
October 28, 2020
As coronavirus cases continue to spike in Arizona and Nevada, new ad campaign will reach voters in areas surrounding Trump’s events and direct them to a DNC spot calling out his ineffective leadership
Ahead of Donald Trump’s visit today to Goodyear and Bullhead City, Arizona, across the border from Nevada, the Democratic National Committee launched a new daylong digital advertising campaign blanketing the home pages of three local newspapers in Arizona and Nevada, highlighting to voters Trump’s failed pandemic response.
The new ad campaign will take over the homepage of the West Valley View for 24 hours, reaching voters in the Goodyear, Arizona area where Trump is set to hold a rally today. The campaign will also run prominent banner ads utilizing the primary ad space on the websites of the Mohave Valley Daily News and Laughlin Nevada Times, the two papers reaching voters in the area surrounding Bullhead City, Arizona and Laughlin, Nevada where Trump will be flying in for an event.
These ads will direct voters to the DNC’s spot, “Had Enough?,” which contrasts Trump’s claim that his administration has done a “great job” responding to the pandemic with the reality of his failed response, which has led to more than 7,600 deaths across Arizona and Nevada, another wave of spiking coronavirus cases, and hundreds of thousands of workers out of jobs.
“Donald Trump’s last-ditch efforts to distract from his ineffective leadership won’t fool voters across Arizona and Nevada because they’ve been suffering the consequences of his incompetence for four years,” said DNC Chair Tom Perez. “Since Arizona and Nevada families won’t hear the truth from Trump, we’re making sure they know the facts about his failed record: hundreds of thousands of workers out of jobs, spiking coronavirus cases, and people scared that Trump will take away their health care coverage in the middle of a pandemic. Arizonans and Nevadans of every political persuasion are fed up with Trump’s failure to lead and they will hold him accountable by making him a one-term president.”
Ahead of Trump’s visit, the Arizona Democratic Party and Nevada State Democratic Party also held a joint press call featuring local Arizonans and Nevadans sharing their personal stories about how Trump’s failed pandemic response and attacks on health care have hurt them.
Images of the homepage takeover ads in the West Valley View are below:
Images of the banner ads in the Mohave Valley Daily News and Laughlin Times are below: