Today, the DNC announced a historic six-figure paid media campaign targeting Latino voters in key states across the country with crucial down ballot races. The ‘I Will Vote’ and ‘Voy A Votar’ campaign will launch in Texas, Florida, New York, Connecticut, Colorado and Maryland. These bilingual campaigns will encourage Democratic turnout in decisive races.  

With several highly competitive Senate and House races, including opportunities to defeat Ted Cruz and Rick Scott and flip Republican-held House districts blue, Latino voters have the power to keep the Senate blue and secure a Democratic House majority. The DNC’s latest ‘I Will Vote’ and ‘Voy a Votar’ campaign, which will reach and mobilize millions of voters in each of the targeted states’ media markets, is running from now until Election Day. Latinos will be engaged through trusted constituency outlets with Spanish-language radio and print and digital news. 

“This election cycle, Latinos will make the difference. Our community has the power to enact change, and the Democrats are investing to ensure we are reaching voters where they are,” said Co-Executive Director Monica Guardiola. “The bilingual media investment will ensure voters are equipped with the information they need at the ballot box to elect people who are fighting for Latino families. We are not taking any voters for granted, which is why we will make sure Latinos know that Democrats are the party that will defend our freedoms, with plans to lower the cost of living, support small business owners, broaden health care access, and create new jobs. With the help of Latinos, we will not only send Vice President Kamala Harris and Governor Tim Walz to the White House, but give them the governing majority in the House and Senate.”

View an example of DNC ‘I Will Vote’ ad creative below:

Spanish language radio ads will cover the following areas:

• Austin, Corpus Christi, Dallas, El Paso, Houston-Galveston, Las Cruces, Odessa, San Antonio, Killeen-Temple, Laredo, Mcallen-Brownsville in Texas
• Nassau-Suffolk and Hudson Valley in New York
• Miami-Ft. Lauderdale, Tampa-St. Petersburg, Orlando, West Palm Beach-Boca Raton in Florida
• Hartford-New Britain in Connecticut
• DMV area around Washington, D.C. (Virginia, Maryland)

The ad campaign will be featured in the following hispanic print and digital publications:

• La Voz Hispana – Hartford & New Haven, CT
• El Nuevo Herald -Miami-Ft. Lauderdale, FL
• El Sol Latino Miami – -Miami-Ft. Lauderdale, FL
• El Diario El Paso – El Paso, TX
• El Mundo – Austin, TX
• La Voz de Houston Wednesday – Houston, TX
• El Mañana – Laredo, TX
• Al Dia Wednesday – Dallas, TX
• Hearst Media – Conexion – San Antonio, TX
• Impacto Latin News – New York, NY 
• Noticia Long Island – New York, NY
• El Tiempo Latino – DMV area
• Washington Hispanic – DMV area
• El Comercio De Colorado – Denver, CO