DNC Launches New Digital Ad Campaign in Asian Journal to Reach Filipino American Voters in Nevada and Across the Country
October 21, 2020
Today, the Democratic National Committee is announcing a new digital advertising campaign in Asian Journal to reach Filipino American voters in Nevada and across the country.
“Democrats are meeting Filipino American voters where they are by making historic investments to ensure AAPIs in Nevada and across the country have the information they need to make their plan to vote,” said DNC Chair Tom Perez. “The stakes have never been higher — especially for AAPI communities — and we are committed to making sure voters have the tools to make their voices heard at the ballot box, and elect leaders like Joe Biden and Kamala Harris who will fight to build a brighter future for AAPI families.”
The advertising campaign is part of the DNC’s six-figure investment in get-out-the-vote ads in constituency media. The ads will reach voters starting this week in Asian Journal, one of the largest Filipino American publishing firms in the United States, as part of a larger multilingual advertising campaign to reach 1 million AAPI voters in key battleground states and across the country. AAPIs are currently the fastest-growing demographic group in the electorate.
In addition to Asian Journal, the ad campaign will run in national constituency media as well as local print, digital, and radio outlets across several battleground states. The ads will direct individuals to IWillVote.com — the DNC’s newly updated voter participation hub, where voters can register to vote, check their voter registration, and make a plan to vote, whether in person or by mail.
This ad campaign follows the recent rollout of new features on IWillVote.com that help voters easily request and return their ballot by mail, as well as learn important information about the voting process in their state as they make their plan to vote.
See the digital ad below.