DNC Launches New Multilingual Print Ad Campaign Reaching AAPI Voters in Pennsylvania
October 21, 2020
Today, the Democratic National Committee is announcing a new ad campaign to reach AAPI voters in Pennsylvania.
“Democrats are meeting AAPI voters where they are and in the language they speak by making historic investments to ensure AAPIs in Pennsylvania and across the country have the information they need to make their plan to vote,” said DNC Chair Tom Perez. “The stakes have never been higher — especially for AAPI communities — and we are committed to making sure voters have the tools to make their voices heard at the ballot box, and elect leaders like Joe Biden and Kamala Harris who will fight to build a brighter future for AAPI families.”
Part of the DNC’s six-figure investment in get-out-the-vote ads in constituency media, Chinese- and Vietnamese-language ads will run starting this week in the Metro Chinese Weekly and Metro Viet News respectively, reaching voters across the Philadelphia media market. The ads direct individuals to IWillVote.com, the DNC’s comprehensive voter participation website where voters can register to vote, check their voter registration, and make a plan to vote, whether in person or by mail.
The new ad campaign follows the recent rollout of new features on IWillVote.com that helps voters easily request and return their ballot by mail, as well as learn important information about the voting process in their state as they make their plan to vote.
See the print advertisements below.