DNC Launches New Multilingual Print, Digital, and Radio Ad Campaign to Reach AAPI Voters in Battleground States

The ads will run in Chinese, English, Hindi, Korean, Telugu and Urdu, and Vietnamese in national and local outlets to reach 1 million AAPI voters in key battleground states and across the country 

Today, the Democratic National Committee is announcing a new multilingual print, digital, and radio advertising campaign to reach 1 million AAPI voters in key battleground states and across the country.

The ads will reach voters in Chinese, English, Hindi, Korean, Telugu and Urdu, and Vietnamese in national constituency media, including the Korea Times, Nguoi Viet, and World Journal, as well as local print, digital, and radio outlets in Arizona, California, Florida, Georgia, Michigan, Minnesota, Nevada, North Carolina, Pennsylvania, Texas, and Wisconsin. AAPIs are currently the fastest-growing demographic group in the electorate.

“Democrats are meeting AAPI voters where they are and in the language they speak by making historic investments to ensure AAPIs across the country have the information they need to make their plan to vote,” said DNC Chair Tom Perez. “The stakes have never been higher — especially for AAPI communities — and we are committed to making sure voters have the tools to make their voices heard at the ballot box, and elect leaders like Joe Biden and Kamala Harris who will fight to build a brighter future for AAPI families.”

The advertising campaign, which is part of the DNC’s six-figure investment in get-out-the-vote ads in constituency media, begins this week and will direct individuals to IWillVote.com — the DNC’s newly updated voter participation hub, where voters can register to vote, check their voter registration, and make a plan to vote, whether in person or by mail.

The new ad campaign follows the recent rollout of new features on IWillVote.com that helps voters easily request and return their ballot by mail, as well as learn important information about the voting process in their state as they make their plan to vote.

The ads will run in:

Print / Digital Advertisements

Radio Advertisements

Asian Journal (in English – National )

Geetanjali Radio (in Hindi/English – Houston, TX)

Asia Today (in English – Arizona)

KXYZ  AM 1320 (in Hindi/English – Houston, TX)

Desh Videsh (in English – North Carolina, Florida, and Georgia)

Masala Radio (in English – Houston, TX)

Filipino American Journal (in English – Arizona)

Radio Caravan (in Telugu and Urdu – Dallas, TX)

Filipino Star News (in English – Michigan)

Viet Radio (in Vietnamese – Houston, TX)

Hmong Times (in English – California, Minnesota, and Wisconsin)

VSAM 1040 AM (in Vietnamese – Atlanta, GA)

Korea Times (in Korean – National)

WAVS 1170 AM Radio (in English – South Florida)

Metro Chinese Weekly (in Chinese – Pennsylvania)

Metro Viet News (in Vietnamese – Pennsylvania)

MI India (in English – Michigan)

Nguoi Viet (in Vietnamese – National)

Philippine Times of Southern Nevada (in English – Nevada)

Saathee (in English – North Carolina, Georgia, Florida)

World Journal (in Chinese – National)

See the print/digital ads below, and read the English language version of the radio script here:

Radio Script

We are in the midst of a global pandemic, an economic collapse, and a reckoning on civil rights. We need leaders with a plan to protect and expand our access to affordable health care, invest in our community, and fight for equal justice. Asian Americans have the power to elect those leaders who will represent all Americans.

To make that happen we all have to make a plan to vote.

Visit IWillVote.com today to check your registration status and make your plan to vote. Make sure your voice is heard. It has never been more important. That’s IWillVote.com.

Disclaimer: Paid for by the Democratic National Committee, democrats.org. Not authorized by any candidate or candidate’s committee. The Democratic National Committee is responsible for the content of this advertising.