The print ads will run in local outlets in Arizona, Florida, Pennsylvania, Nevada, North Carolina, and Wisconsin

Today, the Democratic National Committee is announcing a new print and radio ad campaign to reach Latino voters across the battleground states.

“Latino communities across the battleground states have a critical voice in this election, that’s why we are reaching out directly to these voters and ensuring they have the tools they need to make their plan to vote,”  said Democratic National Committee Chair Tom Perez. “We have seen how this administration’s failed response to the pandemic has disproportionately impacted the lives and livelihoods of Latinos in our country. Under Trump, Latinos have experienced more than 42,000 deaths due to COVID-19, millions of jobs lost under his recession, and the erosion of America’s values as a nation of immigrants. We must vote for leaders who will work to help our communities, Joe Biden and Kamala Harris will be those leaders.”

The six-figure advertising campaign, which begins this week and was purchased through NAHP Media and Entravision, will direct individuals to VoyAVotar.com — the DNC’s newly updated voter participation hub in Spanish, where voters can register to vote, check their voter registration, and make a plan to vote, whether in person or by mail.

These ads will start running this week in:

The radio ads will air on El Show de Piolin and El Show de Alex “El Genio” Lucas in Arizona, California, Colorado, Florida, Nevada, Texas, and Wisconsin.

This ad campaign follows the recent rollout of new features on IWillVote.com and VoyAVotar.com that help voters easily request and return their ballot by mail, as well as learn important information about the voting process in their state as they make their plan to vote.

See the print advertisement below and listen to the radio ad here.