DNC Releases Print and Radio Ads Targeting Asian American and Pacific Islander Voters in Key States
November 3, 2016
WASHINGTON – The Democratic National Committee released print and radio ads aimed at reaching Asian American and Pacific Islander voters. The ads, which is part of a seven figure buy targeting communities of color, will run in key battleground states across the country, including Florida, Nevada, North Carolina, Ohio, Pennsylvania, and Virginia. The ads were produced in seven different languages.
“The DNC is committed to electing diverse leaders up and down the ballot who will build on the progress under President Obama and move forward on key issues that affect the AAPI community. Our ads underscore the Democratic Party’s work to ensure quality education, small business opportunity and a path to citizenship. The stakes of this election could not be higher, and no one can afford to stay home.“ – Bel Leong-Hong, DNC AAPI Caucus Chair
The DNC contracted with Imprenta Communications group to produce and purchase the radio and print advertisement.
About Imprenta Communications Group
Imprenta Communications Group is an award-winning public affairs, campaign and ethnic marketing firm. Over the past 25 years, Imprenta’s team has worked on more than 100 political campaigns. Imprenta’s specialty is targeting ethnic voters who often make up the margin of victory on Election Day. Imprenta has developed culturally relevant messages and creative work in over a dozen different languages and has worked with the Democratic National Committee since 1996.