ICYMI: As Tax Day Approaches, DNC Launches Ads In Battleground States Reminding Americans That Republicans Want to Raise Their Taxes

In case you missed it, ahead of Tax Day on Monday, April 18, the DNC is launching a digital ad buy in key states targeted to Google searches for tax services. The ads will remind voters in North Carolina, Georgia, Florida, Wisconsin, New Hampshire, Pennsylvania, Arizona, and Nevada of Senate Republicans’ plan that could raise taxes on half of Americans. The ads will also link to GOPtaxhike.com – a handy website that breaks down who could pay more under NRSC Chair Rick Scott and Republicans’ tax plan. 

See some coverage of the ads nationally and in the states where they’re airing:

Fox News: DNC launches tax day ad buy in key states, claiming a GOP tax plan could ‘raise taxes’

  • “The Democratic National Committee is launching digital ads in eight key battleground states highlighting a GOP tax plan that they say ‘could raise taxes on half of Americans,’ in a bid to sway voters ahead of the 2022 midterm elections.”

Washington Post: Noted: With a new ad, DNC seeks to turn the tables on Sen. Rick Scott

  • “Scott has argued that Democrats are mischaracterizing his plan. But it clearly states: ‘All Americans should pay some income tax to have skin in the game, even if a small amount. Currently over half of Americans pay no income tax.’”

NBC News: Ahead of Tax Day, DNC launches ad campaign spotlighting one GOP tax proposal

  • “The ads, which will run in North Carolina, Georgia, Florida, Wisconsin, New Hampshire, Pennsylvania, Arizona and Nevada, will put a spotlight on a tax plan released earlier this year by Sen. Rick Scott, R-Fla., which could result in raising taxes for over half of Americans.”

MSNBC: Wednesday’s Campaign Round-Up, 4.13.22

  • “The Democratic National Committee has launched a new digital ad targeting Republican Sen. Rick Scot’s plan to raise taxes on lower-income Americans. The ad will reportedly target voters in North Carolina, Georgia, Florida, Wisconsin, New Hampshire, Pennsylvania, Arizona, and Nevada — states that will hold key U.S. contests this year.”

Florida: Florida Politics: DNC continues to tar Republicans with Rick Scott tax hike pitch

  • “The campaign will be directed, the DNC notes, to last-minute tax filers, with ads targeting people searching for tax preparation services. Digital ads will direct taxpayers to a website: GOPtaxhike.com. ‘Floridians deserve to know what the Republican tax plan would mean for them — and for more than 40% of Floridians, it could mean higher taxes,’ DNC spokesperson Rhyan Lake said. ‘While Democrats are working to lower costs and make your hard-earned money go further, there’s a good chance you could be paying higher taxes if Republicans get their way.’”

North Carolina: MyFox8: Democrats release digital ad in N.C. to address GOP tax ideas

  • “Democrats say Scott’s plan, which they link to all Republicans, could raise taxes for more than ‘half of all seniors, 73% of couples making less than $90k a year and filing jointly, two-thirds of people making less than $40k a year, and more.’”

Arizona: Arizona Daily Mirror: Dems launch Tax Day ad campaign in Arizona to highlight GOP’s proposed tax increases

  • “Democrats say they want voters to understand that working Arizonans — including child care workers, farm workers and even first responders — could see a tax hike under Scott’s proposal, as could the elderly. The middle class also faces higher taxes, the DNC said in a press release Wednesday: More than 70% of couples making less than $90,000 a year who file jointly would be affected.”

Pennsylvania: Pennsylvania Capital-Star: Wednesday Morning Coffee

  • “…the Democratic National Committee will target Scott next week with a digital advertising buy in Pennsylvania, a spokesperson told the Capital-Star. The buy is timed to coincide with tax day on April 18. People who search for tax services will be directed to a website criticizing a Scott-penned policy agenda that would raise taxes for a third of Pennsylvania residents.”

Georgia: Atlanta Journal-Constitution: The Jolt

  • “Tax Day is upon us on Monday. And the Democratic National Committee is launching a digital ad buy in Georgia targeting people Googling tax services. The DNC ads take aim at Florida’s U.S. Sen. Rick Scott, who has released an 11-part plan that Democrats say would impose income taxes on roughly half of Americans who pay none now.”