ICYMI: DNC Launches Ad Campaign Spotlighting Reproductive Rights One Year After Dobbs Decision
June 21, 2023
Today, ahead of the one year anniversary of the Supreme Court’s decision to overturn Roe v. Wade, the DNC launched a six-figure national and local paid media campaign to highlight the stakes of the 2024 presidential election on reproductive freedom. As part of the campaign, the DNC will run billboards in Atlanta, GA; Phoenix, AZ; Milwaukee, WI; Tallahassee, FL; Raleigh, NC; and Times Square. The campaign will also include Facebook, Instagram, and CTV ads highlighting MAGA Republicans’ support for banning abortion that will run in Wisconsin, North Carolina, Florida, Georgia, and Arizona, as well as a homepage takeover of the Washington Post on Saturday, June 24.
See excerpts of coverage below:
CBS News: DNC to raise billboards in Times Square, across U.S. to highlight abortion rights a year after Roe v. Wade struck down
By Sarah Ewall-Wice
- The Democratic National Committee (DNC) will launch a billboard campaign beginning on Thursday in Times Square and battleground states across the country. The ads, at a cost of six figures, according to the DNC, will highlight the contrast between Democrats’ efforts to protect abortion rights and Republicans’ attempts to ban abortion, according to a DNC official.
- The DNC billboard campaign is part of a broader push by Democrats and reproductive rights activists to begin mobilizing voters on abortion rights.
- Vice President Kamala Harris, who has been a leading figure for the Biden administration on the issue, will be heading to Charlotte, North Carolina, Saturday to speak on reproductive rights. She will push for national legislation to protect reproductive rights and will argue Republicans have an extreme approach to reproductive health, a White House official said.
- The DNC and Biden campaign plan to deploy dozens of officials and surrogates across the country to discuss the issue in the days leading up to the anniversary and will encourage all 50 states to hold events on the impact of the Dobbs decision in their states.
- Democrats will also be relying on their national organizing program to make calls and send texts for states with upcoming races where abortion is expected to play a major role, like the August special election in Ohio and the upcoming off-year election in Virginia, which held its primary Tuesday.
The Atlanta Journal-Constitution: National Dems push abortion rights in battleground Georgia
By Greg Bluestein
- The Democratic National Committee rolled out a media blitz in Georgia ahead of the one-year anniversary of the U.S. Supreme Court’s ruling that overturned Roe v. Wade and eliminated the constitutional right to abortion.
- The sweep of ads launched Wednesday includes a billboard in Atlanta highlighting President Joe Biden’s support for abortion rights that reads: “No to Republican abortion bans! Yes to a woman’s right to choose!”
- Georgia is one of a handful of political battlegrounds in the 2024 race for the White House, and the ad barrage underscores how Democrats see the fight over abortion rights as a pillar of their campaign message.
The Washington Examiner: Democratic National Committee launches six-figure ad campaign as Democrats seize on abortion messaging
By Cami Mondeaux
- “This decision has already had devastating effects across the country and now, 2024 Republican hopefuls have made painfully clear that they will not rest until abortion is banned nationwide,” DNC Chairman Jaime Harrison said in a statement.”The stakes of this election could not be higher and President Biden and Vice President Harris are the only candidates who will fight to protect a woman’s right to choose.”
- The ads highlight Republican stances on abortion bans nationwide, specifically targeting former President Donald Trump and his supporters, referred to as “MAGA Republicans.”
- Abortion has become an increasingly important issue for voters on both sides of the political spectrum, with a record-high number saying they would only support a candidate who agrees with their personal stance. Roughly 28% of voters say abortion is a make-or-break issue for them, according to a new Gallup poll, placing it at a 30-year high.
- That could put Democrats in a good position ahead of the 2024 cycle as the party heavily relied on abortion messaging during the 2022 midterms and often credit the issue for their better-than-expected performance. The voter response prompted Republican leaders to propose a shift in strategy, advising candidates to embrace anti-abortion talking points rather than shying away from the issue altogether.