Yesterday, the DNC launched its first paid advertising campaign since the announcement of the Harris-Walz ticket, blanketing the Las Vegas Strip and 80 billboards across seven key battleground states with a new contrast ad that sends a clear message to voters: 

Vice President Harris and Governor Tim Walz are fighting for working people while Donald Trump and JD Vance are only out for themselves. 

Additionally, yesterday, the DNC announced an historic six-figure investment in Democrats Abroad, the first ever during a presidential cycle, to further ramp up Democrats Abroad’s extensive efforts to register and earn the votes of the nearly 9 million Americans living and serving overseas. Democrats are committed to doing everything in their power to meet voters where they are and ensure no stone goes unturned. 

Take a look at some of the coverage below: 

First Contrast Ad In National Print

Variety: Harris-Walz Advertising Hits Las Vegas Strip as DNC Buys Swing State Billboards

[Gene Maddaus, 8/12/24]

The Democratic National Committee is unveiling a series of billboards in swing states on Monday, as it launches the paid media campaign for the Kamala Harris–Tim Walz ticket.

The ads — including one on the Strip — draw a contrast between the Democratic ticket (“Fighting for You”) against Donald Trump and JD Vance (“Out for Themselves.”)

“In the final weeks leading up to Election Day, voters across the battlegrounds are tuning into the clear choice before them: a vision for America that prioritizes the needs of working people, that prizes our rights and freedoms, and that helps all communities get ahead, or a dark vision that drags us backwards and puts billionaires ahead of working families,” said Abhi Rahman, deputy communications director at the DNC.

Axios: Exclusive: DNC launches first Harris-Walz ad blitz

[Erin Doherty, 8/12/24]

The Democratic National Committee on Monday is launching its first ad blitz since Vice President Kamala Harris and Gov. Tim Walz (Minn.) officially became the party’s presidential and VP nominees.

“The DNC is blanketing the battlegrounds with a clear message: Vice President Harris and Governor Tim Walz are fighting for working people, and Donald Trump and JD Vance are only out for themselves,” DNC Deputy Communications Director Abhi Rahman said in a statement.

Associated Press: Democrats launch first paid ad campaign for the Harris-Walz ticket in battleground states

[Makiya Seminera, 8/12/24]

The Democratic National Committee announced the Harris-Walz advertising push on Monday, which includes more than 70 billboards across the key battleground states: Arizona, Georgia, Michigan, North Carolina, Nevada, Pennsylvania and Wisconsin. It’s the ticket’s first paid advertising blitz since Walz joined the campaign — and the first of many to come in areas that are poised to determine the outcome of the presidential election in November.

“The DNC is blanketing the battlegrounds with a clear message: Vice President Harris and Governor Tim Walz are fighting for working people, and Donald Trump and JD Vance are only out for themselves,” DNC spokesperson Abhi Rahman said in a statement.

The Hill: Democrats launch first ad blitz for Harris, Walz ticket

[Alex Gangitano, 8/12/24]

The Democratic National Committee (DNC) on Monday launched its first paid advertising blitz to promote their new presidential ticket of Vice President Harris and Minnesota Gov. Tim Walz (D).

The blitz will include an ad on a billboard in the middle of the Las Vegas strip, as well as ads on more than 80 billboards across seven battleground states. The billboards will draw “the contrast between Vice President Harris’ bright vision for the future and Donald Trump’s weird campaign of lies and vengeance,” the DNC announced.

The Las Vegas and other billboards will include images of Harris and Walz with the caption, “fighting for you” and images of former President Trump and Sen. JD Vance (R-Ohio) with the caption, “out for themselves.”

Newsweek: Democrats Target Battlegrounds With First Harris-Walz Paid Ad Campaign

[Lilith Foster-Collins, 8/12/24]

“In a move aimed at consolidating support ahead of November’s elections, the Democratic Party has launched its first major paid advertising campaign featuring Vice President Kamala Harris and Minnesota Gov. Tim Walz.

“The DNC’s latest strategy includes over 70 billboards strategically placed across seven key states: Arizona, Georgia, Michigan, North Carolina, Nevada, Pennsylvania, and Wisconsin.

“‘The DNC is blanketing the battlegrounds with a clear message: Vice President Harris and Gov. Tim Walz are fighting for working people, while Donald Trump and JD Vance are only out for themselves,’ stated Abhi Rahman, a spokesperson for the DNC.”

New York Post: Democrats blanket swing states with billboards comparing Trump’s ‘weird campaign,’ with Harris’ ‘vision’

[A.G. Gancarski, 8/13/24]

“The Democratic National Committee is buying 80 billboards in seven electoral battlegrounds, contrasting the two presidential slates to capitalize on what they’re calling “historic momentum” for their party.

“In the final weeks leading up to Election Day, voters across the battlegrounds are tuning into the clear choice before them: a vision for America that prioritizes the needs of working people, that prizes our rights and freedoms, and that helps all communities get ahead, or a dark vision that drags us backwards and puts billionaires ahead of working families,” claims DNC Deputy Communications Director Abhi Rahman.

The DNC notes this is its “first paid advertising blitz since the announcement of the Harris-Walz ticket,” and is highlighted “with a new contrast ad in the middle of the Las Vegas strip,” as new polling shows Harris strong in Nevada.

First Contrast Ads In Local Print 

Atlanta Voice: Harris/Walz ticket launches major ad push throughout Georgia

[Donnell Suggs, 8/12/24]

The DNC, with less than a week till the start of the Democratic National Convention in Chicago, will launch a series of billboard advertisements contrasting their opponents, the Trump/Vance ticket, and its message.

This is the first paid media launch with both Harris and Walz on it, according to the DNC. There will be 13 billboards in Atlanta, Macon, and Savannah, three of the state’s most populous voting markets. There will be a national push as well with a total of 80 billboards across several battleground states.

NC Newsline: Harris/Walz billboards in NC are meant to draw a contrast with Trump and Vance

[Lynn Bonner, 8/12/24]

The Democratic National Committee is paying for bilingual billboards in North Carolina and other battleground states as the Kamala Harris/Tim Walz ticket is now official. 

The North Carolina billboards are in 15 locations in and around Raleigh, Charlotte, and Asheville. 

“The DNC is blanketing the battlegrounds with a clear message: Vice President Harris and Governor Tim Walz are fighting for working people, and Donald Trump and JD Vance are only out for themselves,” DNC spokesperson Stephanie Justice said in a statement.

Pennsylvania Capital-Star: DNC billboard campaign in Pennsylvania will contrast presidential tickets

[Kim Lyons, 8/12/24]

The Democratic National Committee is launching a new billboard campaign in Pennsylvania on Monday, to tout the new presidential ticket of Vice President Kamala Harris and Minnesota Gov. Tim Walz, and contrast them with GOP candidates former President Donald Trump and U.S. Sen. J.D. Vance (R-Ohio).

The billboards will be displayed in English and Spanish in Philadelphia, Pittsburgh and Harrisburg in Pennsylvania, as well as other cities in battleground states.

“In the final weeks leading up to Election Day, voters across Pennsylvania are tuning into the clear choice before them: a vision for Pennsylvanians  that prioritizes the needs of working people, that prizes our rights and freedoms, and that helps all communities get ahead, or a dark vision that drags us backwards and puts billionaires ahead of working Pennsylvania families,” DNC spokesperson Addy Toevs said in a statement.

Arizona Mirror: As Kamala Harris builds momentum in AZ, Democrats kick off ads to back her bid for president

[Jim Small, 8/12/24]

Amid a surge in support for Democratic presidential nominee Kamala Harris and fresh off a campaign rally last week that drew more than 15,000 people on a Friday night, the Democratic National Committee has launched its first paid advertising for Harris in Arizona.

The DNC’s campaign is kicking off with a pair of billboards along the I-10 in Phoenix, part of a push in seven battleground states to contrast Harris and her running mate, Minnesota Gov. Tim Walz, with former President Donald Trump and J.D. Vance, his VP pick. 

“In the final weeks leading up to Election Day, voters across Arizona are tuning into the clear choice before them: a vision for Arizonans that prioritizes the needs of working people, that prizes our rights and freedoms, and that helps all communities get ahead, or a dark vision that drags us backwards and puts billionaires ahead of working Arizona families,” DNC spokesman Cameron Niven said in a statement to the Arizona Mirror.

MyChesCO: DNC Launches Bilingual Billboard Campaign in Pennsylvania Battleground

[Maryann Pugh, 8/13/24]

 “In a strategic move ahead of the November elections, the Democratic National Committee (DNC) has initiated a bilingual billboard campaign across key battleground states, including Pennsylvania. The campaign aims to present a stark contrast between the Democratic ticket of Vice President Kamala Harris and Governor Tim Walz, and the Republican candidates, Donald Trump and JD Vance.

“The billboards, prominently displayed in major Pennsylvania cities such as Philadelphia, Pittsburgh, and Harrisburg, are designed to inform voters about the choices they face in the upcoming election. The DNC’s message is clear: Harris and Walz are champions for working people, while Trump and Vance are portrayed as serving their own interests.

“​​As the election approaches, the DNC’s focus remains on highlighting the perceived differences between the two tickets, striving to build momentum for Harris and Walz through consistent and targeted outreach. The billboard campaign aim to inform and mobilize voters in Pennsylvania, a state that could play a pivotal role in the outcome of the upcoming election.”

Savannah Now: DNC launches billboard blitz across Georgia for the Harris-Walz ticket; Half are in Savannah

[Melissa Cruz, 8/13/24]

“The Democratic National Committee on Monday launched its first ad blitz since Vice President Kamala Harris announced that Minnesota Gov. Tim Walz will join her at the top of the party’s ticket.

“With over 80 billboards going up across seven battleground states, the DNC is hoping to grab voters’ attention by highlighting the differences between Harris and former President Donald Trump. The billboards, in both English and Spanish, will feature an image of Harris and Walz that reads, ‘Fighting for you,’ next to an image of Trump and Ohio Sen. JD Vance that says, ‘Out for themselves.’

“A total of 14 billboards will go up across Georgia. Half of those billboards will be in Savannah, while the other seven will be located throughout Atlanta and Macon.”

DNC’s Investment in Democrats Abroad

On MSNBC:

CBS News: Democrats to invest six figures in turning out voters living outside the U.S.

[Aaron Navarro and Anne Bryson, 8/12/24]

“The Democratic Party is making a first-time investment in registering and turning out voters living outside of the United States. The party is estimating that some 1.6 million Americans abroad are from crucial battleground states this cycle. 

“According to details first shared with CBS News, the Democratic National Committee is investing $300,000 to reach voters outside the country — military and non-military. The investment, which the DNC says is its first in a presidential cycle, is meant to help ‘Democrats Abroad,’ the main Democratic group in charge of registering and assisting non-military voters outside the U.S. with their mail-in ballots. 

“‘This election will be won on the margins, and every single vote counts,’ said DNC Deputy Executive Director Roger Lau. “Democrats are leaving nothing to chance, investing heavily with our abroad party to ensure every single U.S. citizen has a voice in this election.’”

Reuters: Democrats target US swing state voters overseas to win support for Harris

[Andrea Shalal, 8/12/24]

“The Democratic National Committee will spend $300,000 in a first-ever push to register the 9 million Americans living abroad, working to win votes for the party’s candidate Vice President Kamala Harris in the Nov. 5 presidential election.

“The official said it was the DNC’s first time funding Democrats Abroad and the efforts would be focused on Mexico and Europe, where the largest number of overseas Americans live.

“‘The DNC is leaving no stone left unturned to ensure that Kamala Harris will be the next president of the United States,’ it said in a statement, noting that only 8% of Americans living outside the country had registered to vote in the 2020 election.”

NBC News: DNC invests $600K in turning out citizens voting from overseas

[Adam Edelman and Jane C. Timm, 8/12/24]

“The Democratic National Committee said today it is making its first presidential cycle investment in its Democrats Abroad affiliate, underscoring the fact that even top party officials feel the 2024 election could come down to exceptionally narrow margins.

“‘We’re thrilled to have received the DNC’s support at this time in the cycle,’ Democrats Abroad Chair Martha McDevitt-Pugh said. ‘Americans abroad are early voters and need to request our ballots each year we want to vote. Getting ready to vote starts now’

“DNC Deputy Executive Director Roger Lau added that the 2024 race ‘will be won on the margins, and every single vote counts.’”