In The Battlegrounds: DNC Launches Ad Campaign Mobilizing AAPI Voters

Today, the DNC announced a new multilingual advertising campaign to reach 1 million AAPI voters in key battleground states and across the country. The ads, which direct voters to, are running in local print, digital, and radio outlets. Here’s what they’re saying about the ads across the country:

ABC News: DNC launches multilingual ad campaign to reach AAPI voters in battleground states. “The Democratic National Committee is launching a multilingual print, digital and radio advertising campaign to reach roughly 1 million Asian Americans and Pacific Islander or AAPI voters in battleground states, making a clear play for voters of color less than two weeks from Election Day.”

The Yappie: DNC launches ad campaign targeting AAPI voters in battleground states. “The Democratic National Committee rolled out a new multilingual ad campaign aimed at reaching one million Asian American and Pacific Islander (AAPI) voters on Wednesday, continuing its final push to shore up support from the increasingly influential bloc with less than two weeks until Election Day … The campaign targets eleven states where AAPI votes might constitute the margin of victory, including battleground states like Florida, Georgia, Michigan, North Carolina, Pennsylvania, and Wisconsin.”

In Arizona: 

Asia Today: A Message for South Asians to Get Out the Vote – DNC launches new ads in Asia Today targeting South Asian American voters in Arizona. “The Democratic National Committee launched a new advertising campaign today targeting South Asian American voters in Arizona with print ads in Asia Today. The campaign is part of the DNC’s investment in get-out-the-vote ads in constituency media outlets. The ads encourage readers of Asia Today to visit, a DNC website that voters can use to discover information on how to make their plan to vote. The DNC recently updated the website with new features to help voters request and return their ballots by mail … The ads are part of a larger effort to get out the vote among AAPIs in Arizona, who make up nearly 5% of the electorate in this increasingly important battleground state.”

Blog for Arizona: DNC launches Voter Outreach Effort in Arizona to Connect with the Asian American and Pacific Islander (AAPI) Electorate. “The Democratic National Committee (DNC) is launching a new voter outreach effort to turn out the Asian American and Pacific Islander (AAPI) Electorate in Arizona … 4.6 percent of Arizona’s voting population (about 173,000 people) represents the AAPI population group. That is a 157 percent growth rate from 2000. About 55 percent of the AAPI demographic group lives in Maricopa County.”

Filipino American Journal: Democrats Roll Out New Ad Campaign to Boost Fil-Am Voter Turnout in Arizona. “The Democratic National Committee today announced a new advertising campaign to mobilize and educate Filipino American voters in Arizona through the Filipino American Journal. The print ads will direct voters to, the DNC’s voter education website, in an effort to boost voter turnout among Filipino Americans as early voting continues in state… Filipinos are the largest AAPI ethnic group in the state, with more than 70,000 Fil-Ams residing across Arizona. On top of that, more than half of eligible AAPI voters in Arizona live in critical Maricopa County. The DNC’s new ad campaign is the latest effort among Democrats to rally the AAPI vote as voting gets underway across the state.”

In Florida: 

Florida Politics: Democrats targeting Asian American, Pacific Islander voters in Florida. “Democrats are launching a new digital and radio advertising effort targeting Asian American and Pacific islander voters in Florida, encouraging them to vote … The effort will start with WAVS-AM radio out of Davie and two publishing groups that market to Asian American audiences, Saathee and Desh Videsh, the latter based in Tamarac. The messages are simple: Consider what’s at stake. Make a plan to vote. Visit the Democrats’ how-to-vote site.”

In Minnesota: 

Star Tribune: “The Democratic National Committee launched a new ad campaign this morning aimed at reaching Asian-American and Pacific Islander voters in Minnesota. The ads will start running this week in the Hmong Times and will direct residents to, the DNC’s voter participation website offering voter registration help and tools to make a plan to participate in the election.”

In Nevada:

Asian Journal: DNC rolls out new digital ad campaign in the Asian Journal to reach Fil-Am voters in Nevada, nationwide. “With less than two weeks until Election Day, the Democratic National Committee is seeking to secure the Filipino American vote in Nevada and across the country through a new digital advertising campaign in the Asian Journal … Nevada continues to be a key state reaching the AAPI community, which accounts for 11% of the electorate, and with Filipino Americans making up the largest Asian group. ‘Democrats are meeting Filipino American voters where they are by making historic investments to ensure AAPIs in Nevada and across the country have the information they need to make their plan to vote,’ said DNC Chair Tom Perez.”

Philippine Times of Southern Nevada: DNC launches “I Will Vote Campaign” to gather votes in Nevada’s Fil-Am Community. “The Democratic National Committee today launched a new ad campaign aimed to get out the vote in Nevada’s Asian American and Pacific Islanders (AAPI) community, most especially among the robust Filipino-Americans … The new DNC ad campaign is the latest signal from national and state Democrats that they are taking the rising importance of Nevada’s growing AAPI community seriously and are committed to serving this demographic, striving to a more inclusive endeavor. This month, the Nevada State Democratic Party also launched a Tagalog voter protection hotline to educate and mobilize Filipino American voters. And earlier this year, Nevada Democrats printed presidential preference cards for the First In The West caucuses in Tagalog for the first time.”

In Texas: 

Texas Signal: DNC launches Hindi, Vietnamese radio ads in Texas. “The ads will run on Hindi/English, Telugu/Urdu, and Vietnamese radio in Houston and Dallas; Masala Radio, Geetanjali Radio, Viet Radio and KXYZ in Houston, and Radio Caravan in Dallas. ‘We are in the midst of a global pandemic, an economic collapse, and a reckoning on civil rights,’ states one of the ads set to air in Houston. ‘Desis in Texas have the power to elect those leaders who will represent all Americans.’ Harris County, where a majority of the ads will be placed, is home to the largest AAPI population in Texas, including more than 170,000 eligible AAPI voters.”