Digital ads to run in key battleground states, targeted to Americans searching for back to school supplies

As Americans across the country kick off another school year, the DNC is launching a new digital ad campaign to educate voters in key battleground states about the Trump-Vance ticket’s Project 2025 plans to defund public schools and slash investments in America’s children. As parents make back-to-school-related online searches in Arizona, Georgia, Michigan, Nevada, North Carolina, Pennsylvania, and Wisconsin, they’ll be served ads directing them to a new site that teaches a lesson about Donald Trump and JD Vance’s Project 2025 agenda that would gut federal support for public education, take resources away from our kids and teachers, and hurt working families while rigging the economy for the ultra-rich and big corporations.

Project 2025 would end the Department of Education, funnel taxpayer dollars out of public schools, slash investments for public schools serving children from low-income households, eliminate Head Start, reject free school meals for students in need, and reverse student loan debt relief efforts – all while gifting more tax breaks to the ultra-wealthy and big corporations.

“As America goes back to school, parents across the country are ready to teach Donald Trump and JD Vance a lesson. Take it from someone who taught public school, you can’t threaten to defund public education and get away with it,” said DNC Chair Jaime Harrison. “The Trump-Vance ticket’s Project 2025 blueprint calls for ending the Department of Education, gutting investments in public schools. Public education is a cornerstone of America’s democracy, but Trump and Vance threaten to take us backwards with a Project 2025 agenda that is as extreme as it is unpopular – and that’s why voters will support Vice President Harris and former public school teacher Governor Walz this November.”

Examples of ads: