What They’re Saying: Snoop Dogg Releases “Drop It In The Box!” Ad Encouraging Early Voting
October 12, 2020
Today, Snoop Dogg and the Democratic National Committee launched a new ad, “Drop It In The Box!” — featuring Snoop Dogg’s hit song “Drop It Like It’s Hot” to highlight how voters can drop their ballot in a convenient drop box location.
Check out what they’re saying about the spot across the country:
Deadline: Snoop Dogg And Democratic National Committee Debut Ad To Instruct On Ballot Drop Boxes. “Snoop Dogg has authorized his song Drop It Like It’s Hot for a new get-out-the-vote spot for the Democratic National Committee debuting on Monday. The spot will run on digital platforms and aimed at voters with heavy vote-by-mail participation in Arizona, Florida, Michigan, Pennsylvania and Wisconsin. It directs voters to the Democrats’ IWillVote.com, and instructs voters how they can drop their ballot at a drop box location. Snoop Dogg said that this will be his first time voting.”
The Hill: Snoop Dogg partners with Democrats to promote ballot drop boxes: ‘Drop it in the box.’ “‘This is the most important election of our lifetimes and it’s my first time voting. We need every single American to get out there and vote,’ the 48-year-old performer, who was born Calvin Broadus, said in a statement. ‘It’s time for y’all to drop those ballots like they’re hot — in your local drop box. Vote early and let ‘em know our voices will be heard!’”
The Wrap: Snoop Dogg Encourages Voters to ‘Drop It in the Box’ in New Remix. “Snoop Dogg wants you to vote early and ‘drop it in the box.’ The rapper has reimagined his 2004 hit ‘Drop It Like It’s Hot’ as a PSA ahead of the November election. In the video, posted on the official YouTube channel of the Democratic National Committee, various mask-wearing Americans slide their early voting ballots in official drop boxes while the familiar track plays.”
The Source: Snoop Dogg Drops ‘Drop It In The Box!’ Ad To Showcase Ballot Drop Boxes And Encourage Early Voting. “Uncle Snoop Dogg has linked with the Democratic National Committee for the new ad, ‘Drop It In The Box!’ The new spot flips Snoop’s classic ‘Drop It Like It’s Hot’ to showcase how voters can drop their ballot in a convenient drop box throughout the election season.”
Revolt: Snoop Dogg encourages mail-in voting with “Drop It In The Box” video. “Snoop Dogg is encouraging voters to drop off their mail-in ballots like they’re hot. The West Coast legend partnered with the Democratic National Committee for a new advertisement last week called ‘Drop It In The Box.’ The 1-minute video uses Uncle Snoop’s 2004 classic ‘Drop It Like It’s Hot’ and shows how voters can cast their mail-in ballots through local drop boxes.”
Florida Politics: DNC, Snoop Dogg encourage voters to ‘Drop It In The Box.’ “The Democratic National Committee is out with a new ad featuring a voting-inspired remix of Snoop Dogg’s ‘Drop it Like it’s Hot.’ The ad title, ‘Drop It In The Box,’ plays on the hook of the 2004 chart-topper in reference to the voting method expected to take on greater-than-ever significance in the pandemic era — 1.6 million Floridians had already voted by mail as of Monday morning, and another 4 million voters have their mail ballots in hand.”
KXAN: Snoop Dogg: ‘Drop those ballots like they’re hot’ in your local drop box. “Rap icon Snoop Dogg has launched a campaign to urge voters to get their 2020 Presidential Election mail-in ballots to area drop boxes in plenty of time. In a new 60-second ad as part of the Democratic National Committee, Snoop Dogg delivers the message with a slight remix of his 2004 hit song, ‘Drop It Like It’s Hot’ — showing voters dropping off their votes and explaining the importance of the process. ‘The most important thing for you to do to affect change? VOTE,’ one woman announces.”
WDJT: Snoop Dogg encourages voters to “Drop It In The Box.” “Snoop Dogg and the Democratic National Committee are launching a new ad, ‘Drop It In The Box’ to highlight how voters can drop their ballots in drop box locations. The ad features Snoop Dogg’s hit song ‘Drop It Like It’s Hot.’ The ad will reach voters who have outstanding vote-by-mail ballots on digital platforms like Facebook, Instagram, Hulu and YouTube in Wisconsin, Arizona, Florida, Michigan, and Pennsylvania.”