DNC Launches Ad Buy Celebrating AAPI Heritage Month

At an earlier point than any previous election cycle, the Democratic National Committee has launched an ad buy in AAPI outlets celebrating Asian American Native Hawaiian/Pacific Islander Heritage Month. The ads will run in numerous states including Arizona, California, Florida, Georgia, Minnesota, Nevada, New York, North Carolina, Pennsylvania, Texas, Wisconsin, and other major national and state-based AAPI outlets.

The ad buy underscores DNC Chair Jaime Harrison’s dedication to investing early in communities of color ahead of the 2022 midterm elections. The ads will be translated into traditional Chinese, Korean, and Vietnamese.

“The AAPI community has made tremendous contributions to our nation and were an integral element of Democrats regaining control of the White House and U.S. Senate,” said DNC Deputy Executive Director Roger Lau. “The DNC knows in order to maintain and expand upon our success with AAPI voters we need to invest deeply and early. From the American Rescue Plan to passing the COVID-19 Hate Crimes Act, Democrats have made good on our promises and delivered for the AAPI community. These ads show that we’re not done delivering the help the AAPI community needs.”

An ad will also run on digital media platform Next Shark in advance of an AAPI Heritage Month Town Hall the DNC will co-present with the outlet on Wednesday, May 26 at 1PM PT/4PM ET. The event, to be broadcast on Next Shark’s Facebook page, will feature figures in politics, entertainment, and advocacy, including Senator Tammy Duckworth, Representative Grace Meng, DNC Deputy Director Roger Lau, Girls Who Code founder Reshma Saujani, figure skater/activist Emma Tang, entrepreneur/speaker Ziad Ahmed, actor Maulik Pancholy, and more. A conversation on representation and activation in the AAPI community will be moderated by journalist, professor, host of “The May Lee Show”, and former CNN anchor May Lee.

An English version of the ad is below: